Friday, 2 January 2009

S L I D I N G D O O R S - PR demeaned


Further to my previous post , I was quite unhappy with the portrayal of Public Relations in the Peter Howitt directed movie - Sliding Doors. The movie is indeed a brilliant piece of cinema , but the facts coming out in the movie should have been thought over once. One of the very first scenes in the movie shows Helen Quilley ( Gwyneth Paltrow ) , as a Public Relations Officer running late into her office. She gets fired by her boss for some reason and the conversation following this , Helen makes a statement- Why could you not bullshit ? We are doing Public Relations , aren't we ? That is what we are supposed to do - 'bullshit'. To me , this was a confession being made by a PR person which indicated to the public - That Yes , we are paid for lying. ! 

And this is not it. The movie also depicts a misinterpretation of the Public Relation industry.This happens when Helen after being fired from her job is delivering sandwiches to some place. She is asked by Lydia ( Jeanne Tripplehorn ) - "Are you trained in catering ?"
"No, I'm in PR."
"Well you aren’t doing a very good PR job this morning are you?"
I think this only confuses the audiences further and also perpetuates the misconception that PR is customer service.

In a nutshell , Sliding Doors did negative PR for the PR industry. 

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