Sunday 4 January 2009

PR is serious - not glamorous !


The representations of PR practitioners in film and television programs 1995-2001 , although by no means complete, are not "woefully inadequate in terms of explaining who practitioners are and what they do " as reported by Miller .( 1999, Public Relations in Film and Fiction ) . Miller further summarised that "It is safe to say that a reader or viewer could learn very little about the actual practise of PR from film and fiction." Having read this abstract from the Journal of Public Relations Research ( Vol 1 , Issue 1 ) , I would like to agree with the point Miller tried to make. 

In this article ,  Miller has looked for traits which were repeatedly being associated with PR practitioners.

Influenced by his idea , I myself watched a couple of movies and found this relatively true. Most of the movies revolved around a young woman as a PR practitioner . Just a generalization , majority of these young man are depicted as attractive , sexy , chic .They are also involved in social events and activities and most of the times are big drinkers. This is relevant for Sam Jones ( Sex and the City ) , Eddie ( Absolutely Fabulous) , Helen ( Sliding doors ) , Bridget Jones ( Bridget Jones Diary - not exactly a PR movie ) . I have also noted in few movies that the women working in PR have been shown as sexual objects and involved in sexual activities more than men.Whenever PR comes into the picture , everything on the screen is to do with glamour , gossip and generally not serious ! 

The bottom line is that I have not been able to find one movie which has done GOOD or for that matter just about OK  PR for the PR industry. I have not come across a single piece of work which highlights the seriousness, strategic efforts and hard work going into this industry. 

1 comment:

DALE BHAGWAGAR said...

'Phone Booth' was a cool movie with a PR as the protagonist.
Dale Bhagwagar
http://dalebhagwagarmediagroup.blogspot.com/